The Ultimate Guide For Driving Instructors

The perfect resource for a beginner-to-advanced driving instructor looking to learn new skills or sharpen existing ones.

The Ultimate Guide to Running a Driving School – for driving instructors is full of insights, practical steps and resources.

Whether you’re looking to become a driving instructor, in training, a franchisee looking to become independent or experienced independents’ looking to grow and develop their current business.

About the Ultimate Guide to Running a Driving School

Want to run your own driving school?

Looking to use the latest tech to make your life easier?

Maybe your driving school is already super successful, as a result you just want to stay ahead of the changes.

Perhaps you’d like to get a few extra customers? Or just make sure your accounts are in order?

Congratulations, you found us. This has been written for you!

This guide is here to help as many driving instructors as possible. From getting started to using the latest gizmos and gadgets, we’ll cover it.

Technology, digital marketing and social media are the buzzwords of the day.

For small to medium sized businesses, it is important that we work together and share our knowledge to compete with the giants of the industry.

Digital marketing and social media – these tools aren’t magic.

The great news is that you don’t have to be a computer whizard to be make the most of them in your business – we aim to show you how, step-by-step.

What Does This Mean For me?

The world of driving tuition is fantastic, and the numbers tell an interesting story.

There is more demand for driving instructors than ever before. Simply put, there are more people who want to learn to drive than ever before, and there isn’t a proportional number of driving instructors.

As any business person know, it’s all about supply and demand. 

This is great news for wave of driving instructors starting to get to grips with technology, using it automate repetitive tasks; from accounting, marketing, bookings and payments to predicting pupil progress.

Using the latest tools is allowing more and more instructors to optimise their time. This gives you the freedom to choose whether to increase the number of lessons you do, spend more time with your family or simply take the pressure off. 


The Ultimate Guide to Running a Driving School doesn’t present hype, flashy tactics or super fancy unaffordable technology. Instead, this resource covers foundational disciplines for running a successful business, step-by-step guides from marketing plans, syllabus progress and managing business administration to training and qualifications – all in the context of becoming a driving instructor.

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Like any professional industry, driving tuition has developed many acronyms and phrases that can appear alien to the uninitiated.

To help newcomers we’ve created a ‘Jargon Buster’, so that you can communicate intelligently even if you don’t feel like a professional just yet.  ‘Jargon Buster’

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Training to Become an ‘Approved Driving Instructor’

As a successful driving instructor, getting qualified having the correct insurance and providing a high quality, excellent safe services is paramount.

This process is covered in more detail in the section titled ‘How to Become a Driving Instructor’, for now let us give it a brief overview..

When becoming a driving instructor there are several key part of the qualification;

Training to be an Approved Driving Instructor

  1. Check Your Eligibility

  2. Disclosure and Barring Service (DBS)

  3. Find a Good Quality Trainer

  4. Passing Your Theory Test (ADI Part 1)

  5. Extended Driving Test (ADI Part 2) – Optional PDI License

  6. Passing The Instructional Ability Test (ADI Part 3)

  7. Registering and Starting Work as a Driving Instructor

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The costs of which soon add up, we recommend you take the time to complete a driving instructor business plan and ensure you complete adequate cash flow forecasts to manage your business.

Writing a Business Plan, Marketing and Finances – The Other Aspects of Being a Driving Instructor

It is well documented, and also plain common-sense that having all the qualifications is only part of the story when it comes to running your own driving school.

To be a successful driving instructor, and build a sustainable driving school there are a few other things you will need to consider. You will also be responsible for;

  1. Registering with HMRC as either a Sole Trader, Partnership or Ltd Company
  2. Accounting – including tracking expenditure and income
  3. Getting Relevant Insurance
  4. Business Planning
  5. Providing a suitable training vehicle
  6. Advertising (Including a marketing plan)
  7. Determining Pricing
  8. Keeping Pupil Records
  9. Supporting Pupils with Theory Test Practice
  10. Continuous Professional Development (CPD)
  11. Staff Care – it’s important to ensure you make time for regular holidays, doctors, dentist and other personal care appointments. You are the most valuable asset your business has.

…and much more.

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To make this easier, within teach chapter we have lots of free templates, guides and resources to help you on your way.

Once you’ve set up your business and gained the required qualifications, one of the great things about running being an approved driving instructor and your own boss is that you can choose the hours that best work for you.

When you first start you may consider working whenever your pupils are available.

Whilst this may be a financial requirement, the ideal situation is that you determine the hours that you are willing to work and those which must be protected for yourself – after all, you are your businesses’ most valuable asset, without you, the business does not exist.

An Example – A Typical Week as A Driving Instructor

Typical Working Week for A Driving Instructor

It’s important to note that the above is just an example. You will have to schedule in time for practical tests on a regular basis, you may choose to offer 1.5hr, 2hr or even 3hr lessons, pass plus courses or extended motorway tuition.

Many instructors have part-time administration support or choose to outsource these sorts of tasks all together.

What You’ll Learn

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In each chapter, we’ll cover 4 key aspects to the topic being discussed.

The Methods

The actions, steps and processes you’ll need to execute in your own business. This is the bulk of each chapter – because in business how  you execute is key, otherwise it’s just words on a screen!

The Metrics

These are the outcomes you need to look for to know you’ve been successful.

The Lingo

The terminology used by expert, so you can communicate intelligently (even if you don’t consider yourself a professional just yet).

What Do I Do Next

After each chapter we will include practical ‘How to…’ steps for you to follow. We believe that information isn’t valuable until it is applied, and in many cases, imperfect action is better than no action at all.

to becoming a driving instructor, business planning, marketing and much much more.

Chapter 01

Your Business Plan (AKA Business Strategy)

This is where business planning starts and finishes… FREE business plan template

With business planning that maps out step-by-step how to start, advertise and grow your business to support your goals.

This is the process every successful driving school must go through to ensure a successful project proposal, marketing plan and start-up.

It’s how you go from where are you are now, to where you want to be. From business card templates to thinking up your business name

This is not a one-step process, the path is laid out and must be completed one step at a time.

Chapter 02

How to Become a Driving Instructor (Qualified ADI)

It’s a big question, how do you become an approved driving instructor (ADI).

You probably have questions about how long it takes, how much it costs where you get driving instructor training from?

In this chapter we pull together advice from accredited sources to show you, step-by-step how to become a driving instructor.  

Chapter 03

Getting Pupils (Marketing and Advertising)

Successful driving schools all have one thing in common – they have no shortage of customers.

In this chapter we offer you a template marketing plan, clear advertising strategies and a step by step guide to get more customers.

From leaflets, business card templates to Facebook ads, we’ll cover it all.

BONUS: Free stuff to give away – attract more pupils with this awesome gift.

Chapter 04

Social Media for Dummies

Your 10 Step Social Media Checklist

Great news!

You don’t have to be a computer wizz or set aside days each week to do your marketing!

In this chapter we show you what social media is, how it can be used for your business and how to ensure its done in less time than you think.

Chapter 05

Products and Services (Inc Earning Projections)

Not all driving instructors teach for the ‘L-test’ exclusively’.

Whether you’re thinking of becoming a driving instructor or a seasoned veteran, we cover the products and services you might want to offer.

Chapter 06

The Car

Auto V.s Manual

Sat Navs, Electronic Hand-brakes, and PAS – what’s important?

Choosing the right vehicle is essential for both the learner driving and the instructor.

This car is your place of work for most the week, comfort, performance and reliability are key when making your decision.

Chapter 07


What kind of insurance do you need to teach people to drive?

Understand your liability as a business owner.

Having the correct insurance is not only a legal requirement but could save you a lot of heartache.

Make sure you’re covered.

Chapter 08

Accounting and Finance

Spreadsheets, receipts and tax return – it doesn’t have to fill you with dread.

In this simple guide we talk through your accounts step-by-step.

Cash-flow planning, ensuring you’ve kept accurate records, all made simple.

Chapter 09

Terms and Conditions

New to the business or just want to cut down on the number of cancellations?

Being upfront with your customers about yours Ts&Cs can save a lot of hassle down the line.

In this chapter we discuss the important of having a good set of terms and conditions… we even offer you a free downloadable template.

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